Social DTC & Customer Activation Manager (Marketing)

TL;DR

Social DTC & Customer Activation Manager (Marketing): Driving consideration and conversion-focused performance across Customer and Social DTC activations for Consumer Beauty brands in the DACH region with an accent on retail media platforms and TikTok Shop execution. Focus on developing retail media campaigns, managing TikTok Shop affiliate strategies, and optimizing GMV growth through data-driven performance monitoring.

Location: Darmstadt, Germany. Hybrid: Up to 50% home working

Company

hirify.global is a world‑leading cosmetics company and the global market leader in fragrances, managing a portfolio of renowned luxury and lifestyle brands.

What you will do

• Develop, execute, and optimize Retail Media campaigns across the DACH region, specifically for dm and Rossmann.
• Manage and develop TikTok Shops (Manhattan and Scenting), handling product listings and commercial initiatives like bundles and discounts.
• Build and enhance the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growth.
• Monitor performance and report KPIs for Retail Media and TikTok Shop to derive actionable optimization measures.
• Collaborate with internal stakeholders (Media, Marketing, Sales) and external agencies to ensure scalable operational efficiency.
• Identify market trends and implement best practices and playbooks for performance levers.

Requirements

• Solid experience in performance marketing, Retail Media (paid retailer search), and paid social (TikTok, Meta).
• Hands-on experience with retargeting, co-funded activations, and DSP-based advertising (e.g., Google DV360, Amazon DSP).
• Expertise in building KPI frameworks and steering external agencies.
• Proficiency in MS Excel, DAM, PIM systems, and shop systems (ideally Shopify).
• Very good German and English language skills, both written and spoken.
• Must be based in or able to work from Darmstadt, Germany.

Nice to have

• Experience in affiliate marketing with scalable creator networks.
• Familiarity with influencer tools such as Traackr.
• Openness to utilizing AI tools and new technologies.

Culture & Benefits

• Flexible work arrangements with up to 50% home office and trust-based working hours.
• International corporate setting with flat hierarchies and a diverse, collaborative atmosphere.
• Modern working environment with free on-site parking.
• Central location with excellent public transport connections.