Demand Generation Manager (Marketing)

TL;DR

Demand Generation Manager (Marketing): Executing and optimizing digital marketing campaigns to drive pipeline and revenue growth with an accent on paid media, email marketing, and campaign operations. Focus on managing paid search performance, optimizing conversion rates, and ensuring accurate attribution across Salesforce and Pardot.

Location: Remote (Must be based in the US)

Salary: $115,000 - $130,000

Company

hirify.global is a managed IT and cybersecurity services provider focusing on secure, scalable IT environments for highly regulated organizations.

What you will do

• Execute and manage digital campaigns across Google PPC, LinkedIn, retargeting, display advertising, and email marketing.
• Own campaign setup and execution using Google Ads, LinkedIn Campaign Manager, ZoomInfo, AdRoll, Meta, and Reddit.
• Optimize paid search performance, including keyword strategy, bid optimization, and budget pacing.
• Build, test, and deploy email campaigns and nurture programs within Pardot and Salesforce.
• Maintain Salesforce campaign structure, UTM tracking, attribution, and conversion tracking.
• Collaborate with Marketing, Sales, and Revenue teams to align campaigns with pipeline goals and business priorities.

Requirements

• 5+ years of experience in digital marketing, demand generation, or performance marketing.
• Must be based in the United States.
• Strong hands-on experience with Google PPC and paid media execution.
• Working knowledge of Salesforce campaign structure, reporting, and attribution.
• Experience with marketing automation platforms such as Pardot.
• Data-driven mindset with strong analytical and problem-solving skills.

Nice to have

• Experience in managed services (MSP), cybersecurity, or B2B services environments.

Culture & Benefits

• Comprehensive health benefits: Health, Dental, Vision, FSA, HRA, and HSA.
• Financial security with 401k and life/disability insurance.
• Generous time off including flexible vacation, sick days, and 14 paid holidays (including your birthday).
• Employee perks: monthly rewards, spot bonuses, and a $100 standup desk allowance.
• Supportive environment with focus on work-life balance and internal career growth.