Marketing Manager (Performance Marketing)

TL;DR

Marketing Manager (Performance Marketing): Managing multi-channel campaign execution and platform migration with an accent on Salesforce Marketing Cloud (SFMC) and lead generation. Focus on optimizing conversion rates, conducting A/B testing, and translating analytics into actionable revenue growth.

Location: USA (Remote / Hybrid preferred). Must be worked on a W2 basis only

Company

hirify.global is a professional staffing firm providing specialized contract opportunities across various industries.

What you will do

• Execute multi-channel marketing strategies across email, digital, and on-site channels to drive lead generation.
• Manage lifecycle and nurture programs aligned with pipeline growth and revenue goals.
• Lead the platform transition and migration from Adobe Experience Cloud to Salesforce Marketing Cloud (SFMC).
• Monitor lead flow and conversion rates, implementing A/B testing to optimize ROI.
• Build performance dashboards and translate complex campaign data into actionable insights for stakeholders.
• Collaborate with product, sales, and analytics teams within an Agile marketing environment.

Requirements

• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Proven background in performance marketing with a focus on lead generation and conversion optimization.
• Experience in analytics, KPI tracking, and executive-level reporting.
• Must be eligible to work on a W2 basis (no C2C).
• Must be based in the USA.

Nice to have

• Experience with Adobe Experience Cloud migration.
• Professional background in insurance or financial services.
• Experience working in regulated or compliance-heavy environments.
• Familiarity with Tableau, Power BI, or Data Studio.

Culture & Benefits

• Long-term contract engagement (24 months).
• Visa sponsorship availability.
• Flexible work arrangement (Remote / Hybrid).
• High-impact role operating in a fast-paced environment.