Marketing Manager B2B (Insurance)

TL;DR

Marketing Manager B2B (Insurance): Leading B2B storytelling and brand stewardship for the world's largest independent insurance company manager with an accent on content creation, PR, and digital platform optimization. Focus on converting complex insurance concepts into executive narratives and optimizing HubSpot/LinkedIn for lead generation.

Location: Remote (United States Eastern or Central Time Zone)

Company

World’s largest independent insurance company manager specializing in the design, formation, and management of captive insurance entities.

What you will do

• Lead brand stewardship and curate visual/verbal standards across global divisions to ensure a unified market presence.
• Develop high-impact sales materials, white papers, and video content to translate complex insurance concepts into executive narratives.
• Manage HubSpot as a strategic CRM hub, focusing on action-oriented email campaigns and ROI reporting.
• Oversee LinkedIn content strategy and develop paid media strategies for B2B lead generation.
• Coordinate PR initiatives, including press releases, award submissions, and media relationship management.
• Supervise and coach Marketing Associates to ensure high-quality work and professional development.

Requirements

• 5-7 years of B2B marketing experience.
• Must be based in the United States (Eastern or Central Time Zone).
• Experience mentoring junior team members and managing HubSpot/LinkedIn.
• Proficiency in MS Office and Adobe Creative Suite.
• BA/BS degree in marketing, communications, or a related field.
• Ability to travel occasionally (approx. 1X per month) and possession of a valid passport.

Nice to have

• Experience with paid media (LinkedIn, Google) and SEO/GEO website optimization.
• Knowledge of captive insurance or experience working within financial/regulatory environments.
• Familiarity with project management software such as ClickUp or Loopio.

Culture & Benefits

• Competitive salary and bonus plan.
• Generous benefits package.
• Environment of genuine equity and inclusion.
• Opportunities for rewarding growth and professional advancement.
• Fast-paced and demanding professional work culture.