Director, Product Marketing (HealthcareIT)

TL;DR

Director, Product Marketing (Healthcare IT): Leading the commercialization strategy and product positioning for EHR and RCM software with an accent on go-to-market strategies and revenue growth. Focus on translating technical features into customer benefits and influencing the product roadmap through competitive research.

Location: Fully remote, but must be based in one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

Company

hirify.global is a provider of electronic health records (EHR) and revenue cycle management (RCM) software for the therapy and rehabilitation industry.

What you will do

• Lead commercialization strategy and alignment for all planned product releases, managing timelines and outcomes.
• Develop and validate differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear, impactful benefits for customers and industry events.
• Conduct qualitative and competitive research to inform product messaging and drive growth.
• Influence the Product Roadmap through market analysis, trend insights, and pricing strategies.
• Drive the voice-of-the-customer strategy, including the creation of case studies and testimonials.

Requirements

• 8+ years of professional experience in product marketing with a proven track record of driving revenue.
• Must be based in designated U.S. states (AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX).
• Demonstrated leadership skills with the ability to influence cross-functional teams.
• Expert internal and external communication skills with a customer-first mindset.
• Strong strategic thinking and analytical skills to translate complex ideas into simple messaging.
• Experience thriving in fast-moving, agile environments.

Culture & Benefits

• Fully remote work arrangement.
• Comprehensive Health, Dental, and Vision insurance with HSA/FSA options.
• 401K plan with company match.
• Generous Paid Time Off, 11 paid holidays, and a year-end holiday break.
• Paid parental leave and Employee Assistance Program.
• Mission-driven culture focused on transforming healthcare technology.