Senior Product Marketing Manager (Healthtech)

TL;DR

Senior Product Marketing Manager (Healthtech): Developing and leading a structured Voice of the Customer (VOC) program to convert market signals into actionable intelligence for product and marketing strategies with an accent on healthcare IT and interoperability. Focus on designing repeatable research programs, synthesizing qualitative insights into business cases, and leveraging AI to accelerate market intelligence workflows.

Location: Must be based in the US

Salary: $120,000 - $140,000 a year

Company

hirify.global provides a leading FHIR-based data liberation platform to improve global health data management across 20+ countries.

What you will do

• Design and execute a structured, repeatable Voice of the Customer (VOC) research program across payers, providers, and government segments.
• Conduct 1:1 qualitative interviews and listening sessions to identify unmet needs, market gaps, and emerging opportunities.
• Create and maintain Source of Truth (SoT) documents for market segments and the competitive landscape.
• Translate market intelligence into structured business cases and buyer personas to influence the product roadmap.
• Utilize AI tools within a Claude Enterprise environment to synthesize and distribute market insights.
• Produce semi-annual Market Intelligence reports focusing on trends, white space, and competitive signals.

Requirements

• 8+ years of experience in Product Marketing, Market Intelligence, or innovation functions within SaaS or Healthcare IT.
• Demonstrated experience designing and formalizing VOC or market research programs.
• Track record of translating qualitative market insights into strategic business cases and personas.
• Familiarity with the health data and interoperability landscape (payers, providers, public health).
• Must be based in the US.
• Expertise in field research and conducting high-level conversations with senior external stakeholders.

Nice to have

• Working knowledge of health data standards (HL7 FHIR).
• Post-secondary education in Marketing, Business, or a related field.

Culture & Benefits

• Remote work environment.
• Flexible time-off policy including PTO, personal and sick days.
• Competitive salary and comprehensive health/medical benefits.
• Retirement contribution options (401K, RRSP/TFSA).
• Professional development through the FHIR Study Program and Skillsoft Learning.
• Life, disability insurance and Employee Assistance Program.