Data Analyst (Marketing)

TL;DR

Data Analyst (Marketing): Analyzing user behavior and marketing activities to optimize user acquisition and reward strategies with an accent on causal analysis and predictive modeling. Focus on designing end-to-end A/B tests and developing advanced user segmentation models to maximize LTV.

Location: On-site in Berlin

Company

hirify.global is a fast-growing marketing technology company aiming to become Germany's second bootstrapped unicorn by rewarding users for engagement with advertisers' products.

What you will do

• Quantify the causal impact of monetary incentives and product features on user retention and long-term LTV growth.
• Own the end-to-end experimentation lifecycle, including design, power analysis, execution, and interpretation of A/B and multivariate tests.
• Predict key metrics such as Return on Ad Spend (ROAS) and identify high-value user segments.
• Develop and apply advanced user segmentation models to inform product development and personalized user experiences.
• Partner with Engineering, Product, and User Acquisition teams to translate complex data into strategic recommendations.
• Build robust analytical models and maintain data structures using SQL and Python.

Requirements

• 4+ years of experience in data analysis with a strong focus on business performance and growth metrics.
• Exceptional proficiency in SQL and Python for complex data manipulation and statistical modeling.
• Proven experience with statistics, A/B testing, data modeling, and evaluation of algorithmic solutions.
• Strong understanding of data warehousing concepts and analytical data modeling principles.
• Experience collaborating with marketing, product, and data science teams to drive business impact.
• Ability to communicate complex findings clearly to diverse audiences.

Culture & Benefits

• Equity ownership for all Berlin-based employees.
• Modern, fully-stocked central Berlin office built for collaboration.
• Transport subsidy, provided breakfasts and lunches.
• Language learning support and Urban Sports Club membership.
• Culture of growth within a profitable, fast-scaling startup environment.