Global Web Analyst (Healthcare)

TL;DR

Global Web Analyst (SaaS/Healthcare): Analyzing and optimizing the performance of B2B websites to improve MQL generation and conversion rates with an accent on user behavior analysis and A/B testing. Focus on implementing tracking plans, interpreting complex web data, and providing actionable insights for key business initiatives.

Location: Remote. Must have the legal right to work in your country of residence; visa sponsorship is not available.

Company

The world's largest healthcare platform connecting millions of patients with doctors via SaaS and AI tools across 13 countries.

What you will do

• Analyze and report on B2B website performance, specifically conversion rates and user engagement.
• Manage tracking and ideation for web events using GA4, VWO, and HubSpot.
• Conduct A/B testing and one-off analyses for major campaigns and product launches.
• Segment audiences to improve targeting and personalization.
• Collaborate with stakeholders and content teams to implement data-driven tracking plans.

Requirements

• 2+ years of experience in web analytics, digital marketing, or CRO.
• Proficiency in GA4, Google Tag Manager, and Looker Studio.
• Ability to interpret data using Looker, Tableau, or Superset.
• Experience with A/B testing tools like VWO or Optimizely.
• Legal right to work in your country of residence.

Nice to have

• Experience with Hotjar or Clarity.
• Experience with Search Console or SEO tracking tools.

Culture & Benefits

• Global healthcare insurance and wellness support.
• Flexible work hours and remote-first culture.
• Paid time off, including birthdays and recharge days.
• Access to local perks like meal vouchers or transport allowances depending on the hub.
• Opportunities for cross-functional career growth.

Hiring process

• Intro chat with a Talent Partner.
• Hiring Manager interview.
• Technical business case (take-home exercise) and collaborative discussion.
• Reference check and offer.