Campaign Marketing Specialist (Fintech)

TL;DR

Campaign Marketing Specialist (Fintech): Execution and optimization of integrated marketing campaigns to drive pipeline growth with an accent on multi-channel demand generation and ABM programs. Focus on developing lead conversion strategies, creating nurture programs, and optimizing outbound email sequences.

Location: Toronto, Canada. Hybrid working model requiring office presence on Monday, Tuesday, and Thursday.

Salary: $64,000 - $80,000 CAD annually + 5% target bonus.

Company

hirify.global is an AI-powered platform for finance automation helping mid-market businesses scale global finance operations.

What you will do

• Design, execute, and optimize integrated multi-channel marketing campaigns to generate pipeline.
• Plan and measure lead generation initiatives, including webinars and ABM programs.
• Develop high-quality content for lead generation and create impactful nurture programs.
• Collaborate with sales teams to optimize lead conversion and build outbound email sequences.
• Partner with marketing operations to establish KPI tracking and performance reporting.
• Write and test optimized copy for landing pages and email campaigns.

Requirements

• Minimum 2 years of experience in marketing campaign or demand generation roles.
• Professional background in B2B tech or SaaS.
• Proven ability to execute campaigns against measurable goals with strong attention to detail.
• Excellent written and verbal communication skills in English.
• Must be based in Toronto, Ontario, Canada to fulfill hybrid office requirements.

Nice to have

• Experience with Salesforce, Marketo, 6Sense, and Outreach.

Culture & Benefits

• Hybrid workplace with subsidized lunch, snacks, and drinks on office days.
• Comprehensive benefits package including matching RRSP, life insurance, and extended health coverage.
• Maternity, Paternity, and Fertility Treatment benefits.
• 15 days of PTO.
• Phone and internet allowance.
• Inclusive culture with multiple ERG groups and regular social events.