Director, Marketing Data Program Management

TL;DR

Director, Marketing Data Program Management: Lead complex data transformation efforts across Marketing, Technology, and Analytics organizations with an accent on governance structures, decision frameworks, and executive stakeholder engagement. Focus on establishing operating models, maintaining living roadmaps, and driving outcomes in matrixed environments.

Location: Columbia, MD (onsite, full-time)

Company

hirify.global is a Data, Digital Marketing, and AI Solutions company serving Fortune 500 clients with analytics, technology, and marketing excellence.

What you will do

• Own and lead the monthly Marketing Data Decision Forum, engaging leadership to surface decisions and drive accountability.
• Design governance frameworks for data sources, identity resolution, profile management, and campaign dependencies.
• Maintain a single view of the data initiative portfolio, including status, dependencies, and sequencing.
• Synthesize inputs into a coherent roadmap connected to business value outcomes.
• Lead steering committee preparation, facilitation, and executive communications.
• Partner with teams to align priorities, manage risks, and produce program artifacts.

Requirements

• 8+ years in enterprise program management, product management, or strategic operations leading cross-functional programs.
• Proven experience owning governance, decision forums, and executive communications in matrixed organizations.
• Strong business and technical fluency with marketing and data/engineering teams.
• Ability to build and manage living roadmaps balancing priorities against business outcomes.
• Experience in ambiguous environments creating structure; exceptional communication skills.
• Experience with data platforms, marketing technology (CRM, CDP, identity resolution); Bachelor’s degree required, MBA preferred.

Nice to have

• Consulting or client-embedded experience in enterprise transformations.
• Familiarity with Azure DevOps, Airtable, or similar tools.
• Background in hospitality, travel, financial services, or B2C industries.
• Exposure to data governance, data product thinking, or modern data architecture.
• PMP, PgMP, SAFe, or equivalent certification.

Culture & Benefits

• Thrive in complex, matrixed environments with emphasis on impact over tasks.
• Opportunity for 6-month contract to potentially become permanent.
• Focus on driving meaningful outcomes in forward-thinking data and marketing space.