Mobile Growth Lead (m/f/d)

TL;DR

Mobile Growth Lead: Own the strategic direction of your pod and drive client growth across ASO, Performance Marketing, and Retention with an accent on integrated marketing strategies, leadership, and commercial outcomes. Focus on solving ambiguous problems structurally, mentoring senior team members, navigating client crises, and innovating with generative AI tools.

Remote in Europe — unlimited remote within home country (EMEA), up to 90 days internationally per year.

Company

Mobile growth consultancy working with teams behind leading apps like Adobe, Headspace, and LEGO.

What you will do

• Lead your pod's strategy: make decisions, set direction, and create conditions for team success.
• Drive client success: develop and execute integrated strategies across ASO, Performance Marketing, and Retention; own KPIs and deliverables.
• Handle challenges: manage difficult conversations, crises, and pushback while maintaining strong relationships.
• Mentor seniors: delegate, coach Senior Consultants, and foster accountability.
• Solve problems: turn messy inputs into actionable plans with structured thinking.
• Monitor performance: set and track KPIs, course-correct issues, with commercial awareness.
• Innovate with AI: leverage generative AI for team efficiencies and processes.
• Support business growth: contribute to pitches and scoping new work.

Requirements

• 5+ years in mobile growth marketing with strategic leadership track record.
• Deep hands-on expertise in at least one of ASO, Paid UA, or CRM/Retention.
• Proven ability to lead and mentor senior-level team members.
• Strong client management experience across multiple markets.
• Structured problem-solving skills for ambiguous situations.
• Commercial awareness to protect revenue and margins.
• Experience with generative AI tools and hands-on mindset.

Culture & Benefits

• Generous vacation: up to 30 days paid annually plus country-specific extras.
• Quarterly bonuses tied to shared success.
• Mental wellness: free confidential therapy via Oliva.
• Personal development: €1,000 annual budget and 10 monthly learning hours.
• Flexible hours and home office allowance.
• Berlin office access, global team events, annual offsite, onboarding kit with MacBook, and milestone gifts.