Director Of Growth Marketing (AI)

TL;DR

Director Of Growth Marketing (AI): Building and optimizing an AI-first paid patient acquisition engine for a global healthtech marketplace with an accent on automation, scalable acquisition frameworks, and AI-driven creative generation. Focus on replacing manual marketing workflows with AI agents, optimizing CAC/LTV models, and managing large-scale media budgets across Europe and Latam.

Location: Remote or hybrid with a hub in Warsaw, Poland

Company

A leading international healthtech company operating in 13 countries, improving how patients access care and how healthcare professionals deliver it via one of the world's largest healthcare marketplaces.

What you will do

• Own the end-to-end patient acquisition strategy across paid channels and all operating countries.
• Build an AI-driven acquisition system from scratch to automate campaign management, creative production, and optimization.
• Manage budgets, pacing, and performance across Google, Meta, influencers, and affiliates.
• Establish and lead a high-leverage growth team consisting of channel managers and AI agents.
• Collaborate with AI, Product, and GTM teams to optimize conversion and marketplace health.
• Identify new growth levers and turn pilot programs into scalable playbooks.

Requirements

• 5+ years of experience in performance/growth marketing for consumer-facing marketplaces.
• Proven track record of replacing manual marketing workflows with automated or AI-driven systems.
• Experience managing global media budgets exceeding 3M EUR.
• Strong hands-on expertise with Google Ads and Meta Ads at scale.
• Experience running multi-market acquisition and managing complex organizations.
• Deep interest in AI and a clear vision of its transformation of performance marketing.

Culture & Benefits

• Employee stock option plan (ESOP).
• Remote or hybrid work model with flexible working hours.
• 20-26 days of paid time off, plus an additional day off for birthdays or anniversaries.
• Private healthcare plan via Signal Iduna for employees and subsidized for families.
• Multisport card co-financing for sports facilities across Poland.
• Access to mental wellness support and counseling via the iFeel platform.