Head of CRM (Braze)

TL;DR

Head of CRM (Braze): Lead the redesign and execution of a smarter, data-led CRM strategy within Braze, unlocking customer insights to improve conversion, retention, and lifetime value with an accent on automated email journeys and Braze integrations. Focus on building new CRM architecture, designing high-performing campaigns, and delivering the full project by end of July for seasonal peak.

Location: Remote, must be UK based | Flexible hours

Salary Range: £400-550 day rate (IR35 TBC)

Company

Fast-growing online education business transforming how families access personalised learning support across the UK.

What you will do

• Build a new CRM architecture using enriched personalisation data
• Design and launch 4–5 high-performing automated email journeys
• Improve customer conversion across new enquiries and active users
• Partner with data and tech teams to optimise Braze integrations
• Deliver the full project by end of July for seasonal demand peak

Requirements

• Must be UK based
• Proven senior-level CRM leadership experience
• Deep hands-on expertise using Braze
• Strong commercial mindset with forecasting capability
• Excellent project management and stakeholder coordination skills
• Experience delivering complex lifecycle or automation programmes fast

Culture & Benefits

• High-impact transformation role with immediate ownership
• Flexible remote-first working model
• Flexible hours
• Opportunity to shape long-term CRM strategy
• Purpose-led business improving education outcomes nationwide