CRM Manager (Braze)

TL;DR

CRM Manager (Braze): Executing and optimizing CRM flows to convert leads and educate patients with an accent on audience segmentation and cross-channel campaign optimization. Focus on scaling effectiveness through data-driven insights and cross-functional collaboration with product and engineering teams.

Location: Must be based in New York City or willing to relocate to NYC (operate from the office 4 times a week)

Salary: $135,000 - $165,000 USD

Company

hirify.global is an AI-powered virtual care engine that partners with leading health systems to build and run modern primary virtual care clinics.

What you will do

• Own the strategy and execution of CRM automations and campaigns across email, SMS, push notifications, and in-app content.
• Define and implement audience segmentation strategies to improve patient experience and messaging relevance.
• Partner with the Data team to measure tactic effectiveness and identify opportunities for efficiency and scale.
• Analyze campaign results to establish benchmarks and develop a continuous testing roadmap.
• Collaborate with Product and Engineering teams to ensure patients receive critical information as services evolve.
• Communicate key marketing initiatives and performance results to internal stakeholders and external partners.

Requirements

• 4+ years of experience in CRM or lifecycle marketing within fast-paced environments.
• Proven ability to achieve business growth goals through strategic cohorting and insights-driven creative messaging.
• Strong data-driven mindset with the ability to translate performance results into actionable narratives.
• Excellent problem-solving skills and experience working cross-functionally with creative, data, and product teams.
• Must be based in NYC or willing to relocate to operate from the office 4 times a week.

Nice to have

• Experience executing campaigns specifically within Braze.

Culture & Benefits

• Hybrid work schedule with weekly lunches and stocked fridges.
• Stock options provided for every full-time employee.
• Generous time off: 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days.
• Comprehensive benefits including 401k, commuter benefits, and competitive health, dental, and vision insurance.
• Active company culture with monthly social committees and events.