Senior CRM Specialist (Marketing)

TL;DR

Senior CRM Specialist (Marketing): Developing personalized user journeys and communication strategies for a global experience marketplace with an accent on lifecycle impact and data-driven engagement. Focus on migrating legacy systems to Braze, optimizing push/in-app messaging, and collaborating with ML engineers to scale personalization.

Location: Hybrid (Amsterdam, Netherlands)

Salary: €60,800 - €97,500 per year

Company

hirify.global is an experience marketplace connecting millions of fans with events across 36 countries.

What you will do

• Build and optimize personalized email, push, and in-app messaging journeys.
• Lead the migration of user journeys from legacy CRM systems to Braze.
• Own and continuously improve at least 5 core lifecycle journeys end-to-end.
• Define and track CRM KPIs to drive engagement and conversion metrics.
• Collaborate with ML engineers to unlock smarter personalization opportunities.
• Partner with Design and Content teams to create on-brand, relevant communication.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or a similar role.
• Strong data-savvy skills with an understanding of data structures and flows.
• Experience in a marketplace, platform, or high-scale digital product environment.
• Hands-on experience with modern CRM tools.
• Ability to work cross-functionally with Data, Product, Design, and Engineering.
• Must be based in Amsterdam or able to work in a hybrid setup in the Netherlands.

Nice to have

• Experience with Braze.

Culture & Benefits

• Ownership-driven culture that values strong ideas over hierarchy.
• Space to experiment and build CRM that adds genuine value for fans.
• Collaborative environment with a product used by millions.
• Fast-paced atmosphere with a focus on learning and visible impact.