VP Marketing Leader, Technology Partnerships (Fintech)

TL;DR

VP Marketing Leader, Technology Partnerships (Fintech): Building and scaling an ISV channel focused on Home & Auto segments to drive B2B2C growth via embedded financing with an accent on channel strategy and dealer activation. Focus on creating scalable joint marketing playbooks, accelerating partner integration, and advancing AI-enabled marketing transformation.

Location: Must be based in the US and able to commute to a hirify.global Hub for in-person engagement.

Salary: $110,000 - $185,000 Annual

Company

A leading financial services corporation providing credit and financing solutions through diverse partner ecosystems.

What you will do

• Lead the ISV channel marketing strategy and program execution for the Home & Auto segment.
• Drive B2B2C growth by accelerating dealer acquisition, integration enablement, and activation within ISV platforms.
• Develop joint marketing operating plans for priority partners such as ServiceTitan, WEX, and Housecall Pro.
• Shape the value proposition for embedded financing and create scalable GTM playbooks for launches and onboarding.
• Collaborate cross-functionally with Product, Technology, and Legal to ensure compliant delivery and alignment.
• Champion AI adoption to improve campaign development, personalization, and operating efficiency.

Requirements

• Legal authorization to work in the U.S. is required; no sponsorship available.
• Ability and flexibility to travel 20–30% as required.
• Bachelor's degree and 11+ years of marketing experience within the credit card industry.
• 7+ years of experience in channel/partner marketing, fintech, or ISV ecosystem growth.
• 5+ years of leadership experience managing complex cross-functional initiatives and senior stakeholders.
• Working knowledge of digital integration concepts, including API-enabled workflows and enterprise integration.

Nice to have

• Master's Degree.
• Experience in Home Specialty, field services, or merchant ecosystems.
• Track record of building repeatable launch and enablement playbooks.
• Demonstrated experience driving AI-enabled marketing transformation.

Culture & Benefits

• Flexible work arrangement allowing home-based work near company Hubs.
• Inclusive corporate culture with strong engagement in Employee Resource Groups (ERGs).
• Annual bonus based on individual and company performance.
• Comprehensive professional development and talent growth opportunities.