Offline Media Manager (Growth Marketing)

TL;DR

Offline Media Manager (Growth Marketing): Driving brand-building and upper-funnel acquisition across traditional and emerging broadcast media with an accent on Linear TV, CTV, and Audio. Focus on scaling media operations, optimizing LTV:CAC efficiency, and implementing sophisticated measurement frameworks like MMM.

Location: New York, NY

Salary: $145,000 — $155,000 USD

Company

A marketplace platform that connects users with professional chefs to deliver fresh, ready-to-eat meals.

What you will do

• Scale offline media programs across Linear TV, CTV, Online Video, and Podcasts to drive brand lift and customer acquisition.
• Develop strategic media allocation based on audience habits and KPIs across different funnel stages.
• Manage end-to-end campaign execution, including media planning, IO negotiation, and vendor management.
• Lead agency relationships, owning contract negotiations, scope definition, and performance expectations.
• Build testing roadmaps for creative formats and audience targeting to drive continuous optimization.
• Develop measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution.

Requirements

• Must be based in New York, NY
• 5+ years of experience in offline and digital media for D2C or ecommerce brands.
• 3+ years of hands-on experience negotiating and optimizing broadcast campaigns (Linear TV, CTV, Audio).
• Proven track record managing media budgets exceeding $10MM per year.
• Advanced expertise in MMM, brand lift studies, and attribution frameworks.
• High proficiency in Excel for distilling large data sets into actionable insights.

Culture & Benefits

• Comprehensive health insurance and 401k plan.
• Equity through a Stock Options Plan granted on Day 1.
• Unlimited PTO and a 4-week paid sabbatical after 5 years of service.
• Bi-annual performance bonuses and paid family/compassionate leave.
• Monthly hirify.global meal credits and wellness subsidies.
• Access to a personalized Spanish coach.