Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing and executing go-to-market strategies to drive awareness and revenue for a data lifecycle management platform with an accent on positioning, messaging, and sales enablement. Focus on translating technical product features into customer benefits and orchestrating successful product launches.

Location: Hybrid (Sydney, Australia)

Company

hirify.global is a data and information lifecycle management SaaS product designed to provide highly-regulated organizations with a competitive edge through secure and better-managed data.

What you will do

• Develop positioning and messaging frameworks to communicate how products solve audience challenges.
• Create sales enablement content including playbooks, pitch decks, and battle cards.
• Lead competitive analysis and maintain toolsets to highlight product differentiators.
• Conduct customer interviews and research to build detailed audience personas.
• Plan and execute go-to-market campaigns for new product and feature launches.
• Collaborate with Product and Engineering teams to refine pricing and packaging based on market insights.

Requirements

• Direct product marketing experience with a track record of growth in technology companies.
• Proven ability to influence cross-functional teams (Sales, Engineering, Product) without formal authority.
• Excellent written and verbal communication skills for diverse channels and presentations.
• Experience with market research methodologies such as surveys, desk research, and interviews.
• Strong understanding of GTM strategies and product marketing fundamentals.
• Must be able to pass a police background check.

Culture & Benefits

• Truly flexible work arrangements.
• Generous paid parental leave.
• 4 weeks of annual leave.
• Employee Share Options.
• Supportive, collaborative, and transparent team environment.