B2B Marketing Specialist

TL;DR

B2B Marketing Specialist (Snap): Lead end-to-end B2B marketing strategy for the Australia market with an accent on full-funnel initiatives supporting commercial objectives across Snap’s product portfolio. Focus on partnering with Sales for go-to-market plays, designing integrated programs for advertisers, and measuring impact to drive revenue growth.

Location: Based in Sydney office, work in office 4+ days per week.

Company

hirify.global. is a technology company behind Snapchat visual messaging app, Lens Studio AR platform, and Spectacles AR glasses.

What you will do

• Lead end-to-end B2B marketing strategy in partnership with Sales leadership to support commercial objectives across the full funnel.
• Build go-to-market plays for priority verticals, moments, and client initiatives across Snap’s product portfolio.
• Design and execute integrated, regionally tailored marketing programs for advertisers and clients.
• Collaborate on high-impact client and industry events.
• Connect with global B2B teams to localize programs and share best practices.
• Set KPIs, track impact, analyze data, and optimize programs based on insights and competitive landscape.

Requirements

• 5+ years of relevant marketing experience.
• Strong execution across brand campaigns, field marketing, and content.
• Strong analytical skills to guide strategy and prove ROI using data and insights.
• Proven cross-functional collaboration and alignment on shared goals.
• Able to navigate complex organizations, manage stakeholders and projects.
• Highly organized with attention to detail.

Nice to have

• Marketing experience at a digital platform, app, or media company.
• B2B marketing experience.

Culture & Benefits

• "Default Together" policy with office work 4+ days per week to build culture and collaboration.
• Comprehensive benefits including paid parental leave, medical coverage, mental health support.
• Compensation packages sharing in long-term company success.
• Diverse team focused on innovation in AR and communication products.
• Equal opportunity employer committed to inclusion.