Senior Customer Lifecycle Specialist (CRM)

TL;DR

Senior Customer Lifecycle Specialist (CRM): Managing the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan with an accent on email, push notifications, and in-app messages. Focus on refining multi-channel communications, developing retention strategies, and optimizing CRM flows to drive revenue.

Location: Melbourne (Hybrid)

Company

hirify.global is a leading global tech platform for culture and live entertainment, democratizing access to experiences through a data-driven approach.

What you will do

• Develop and execute end-to-end CRM strategies and communication plans via email, push, and in-app messages.
• Refine multi-channel communications and implement retention strategies to enhance customer experience.
• Collaborate with the CRM Manager to define customer lifecycles, contact strategies, and client segments.
• Define, track, and analyze success metrics for all campaigns through weekly and monthly reporting.

Requirements

• 3+ years of experience in Digital Marketing and CRM within mobile and web environments.
• Hands-on experience with Salesforce Marketing Cloud and other ESPs (e.g., Mailchimp, Sendgrid).
• Proficiency in HTML and strong copywriting skills.
• Ability to leverage behavioral, transactional, and demographic data for marketing insights.
• Experience with A/B testing and dynamic templates.
• English: Fluent communication skills required.

Culture & Benefits

• Competitive salary, pension plan, and health insurance.
• 40% discount on all hirify.global events and experiences.
• Home office-friendly work environment.
• Opportunity for professional growth in a high-growth global category leader.
• Young, international team culture.