Digital Marketing Coordinator (Entertainment)

TL;DR

Digital Marketing Coordinator (Entertainment): Delivering multi-channel digital campaigns across social, email, SMS, and web to drive ticket sales and fan engagement with an accent on data-driven optimization and content creation. Focus on managing the full digital mix, executing segmentation and automation in email marketing, and analyzing performance metrics to grow the brand.

Location: Must be based in Melbourne or Sydney (flexible approach to when and where you work)

Company

Global leader in live entertainment, managing thousands of shows and millions of tickets annually worldwide.

What you will do

• Execute multi-channel campaigns across social, email, SMS, and web to drive ticket sales and audience growth.
• Manage and schedule social media content, staying ahead of trends and monitoring reporting metrics.
• Build and optimize email campaigns utilizing segmentation, automation, personalization, and A/B testing.
• Produce engaging content that aligns with the brand's tone of voice across all digital channels.
• Analyze campaign performance and deliver actionable reports to inform marketing strategies.
• Manage website tour content via CMS and maintain data governance standards.

Requirements

• Hands-on experience with email marketing platforms such as Braze, Mailchimp, Klaviyo, or similar.
• Proven ability to source, create, and schedule content for a broad range of digital channels.
• Strong analytical mindset with experience producing and presenting performance reports.
• Proficiency with Content Management Systems (e.g., WordPress) and design tools like Canva.
• Meticulous attention to detail regarding content quality and data integrity.
• Must be based in Melbourne or Sydney.

Culture & Benefits

• Vibrant, music-focused workplace fostering creativity and collaboration.
• Flexible work arrangements designed to support work-life balance.
• Access to concerts, events, and other entertainment perks.
• Opportunities for professional development and career advancement.
• Comprehensive benefits including wellness programs, mental health support, and volunteer days.