Influencer And Content Creator Strategist (Gamedev)

TL;DR

Influencer And Content Creator Strategist (Gamedev): Leading influencer initiatives and paid creator partnerships in Canada to drive brand awareness and excitement for game launches with an accent on creator-native storytelling and community engagement. Focus on end-to-end partnership management, strategic planning across social platforms, and performance analysis to optimize cultural impact.

Location: Hybrid in Toronto, Canada (preferred); remote candidates from the East Coast or globally will be considered.

Salary: $83,000 — $124,600 CAD

Company

hirify.global (PlayStation) is a global leader in entertainment producing the PlayStation family of products and services.

What you will do

• Own the Canada creator/influencer strategy across the launch calendar to drive awareness, excitement, and community engagement.
• Lead end-to-end paid influencer partnerships, including sourcing, evaluation, negotiation, contracting, and reporting.
• Develop creator campaign briefs that translate launch strategy into authentic, creator-native storytelling.
• Coordinate creator capture plans, livestream plans, and event activations, providing on-site support when required.
• Run and grow the PlayStation creator and talent partnership program in Canada through recruiting, onboarding, and tiering.
• Define and report performance measurement (reach, engagement, sentiment) to provide actionable recommendations.

Requirements

• Bachelor’s degree or equivalent.
• 5+ years of experience in influencer marketing, partnerships, or creator programs.
• Deep fluency in gaming culture and creator ecosystems across YouTube, TikTok, Twitch, Instagram, and Facebook.
• Proven track record of end-to-end ownership of paid partnerships and agency management.
• English language proficiency required.
• Must be based in Canada for hybrid role or open to remote work.

Nice to have

• French Canadian language proficiency.
• Understanding of mobile gaming, free-to-play models, or live-service operations.

Culture & Benefits

• Inclusive environment that empowers employees and embraces diversity.
• Flexible work arrangements including hybrid and remote options.
• Opportunity to work with a global leader in the gaming and entertainment industry.
• Collaborative atmosphere focused on innovation, technology, and play.