Head of Social and Influencer Marketing (AI)

TL;DR

Head of Social and Influencer Marketing (Marketing/AI): Developing and executing comprehensive social media and influencer strategies for B2B audiences with an accent on AI-assisted workflows and ethical AI governance. Focus on scaling brand awareness, managing high-performing teams, and integrating AI-native content creation into the brand voice.

Location: Hybrid (2-3 days/week in office) in Denver, San Francisco, New York, Las Vegas, Atlanta, Phoenix, Toronto, or Chicago

Salary: $169,000 - $240,000 per year

Company

hirify.global is a platform dedicated to growing the small business economy by streamlining payroll, health insurance, and HR services.

What you will do

• Develop and execute a comprehensive social media and influencer marketing strategy tailored to B2B audience needs.
• Lead, mentor, and grow a team of professionals, implementing repeatable AI-assisted workflows for content ideation and testing.
• Oversee content strategy and distribution across LinkedIn, Meta, YouTube, and TikTok to ensure brand consistency.
• Design and manage end-to-end influencer programs that drive authentic advocacy and measurable results.
• Define KPIs and conduct regular performance analysis to optimize strategy and demonstrate ROI.
• Collaborate with Brand, Product Marketing, PR, and Sales teams to integrate social efforts into broader campaigns.

Requirements

• 12+ years of overall marketing experience, with at least 7+ years in social/influencer marketing and 3+ years in leadership.
• Proven track record of scaling B2B social media and influencer programs with measurable growth in lead generation.
• Expertise in defining and governing AI strategy (Innovator/Amplifier level) to produce on-brand content at scale.
• Deep understanding of social media management platforms and advanced analytics tools.
• BA/BS degree required; MBA or advanced degree is a strong plus.
• Must be based in or near the specified office locations to support hybrid work requirements.

Culture & Benefits

• Competitive base pay, comprehensive benefits, and equity (RSUs).
• Culture of innovation with a strong emphasis on AI fluency and native AI evolution.
• Hybrid work environment with designated office days to foster collaboration.
• Commitment to diversity, equity, and inclusion for a workplace reflecting the customers served.