Senior Strategic Planner (Healthcare Marketing)

TL;DR

Senior Strategic Planner (Healthcare Marketing): Develop and manage digital strategies for life sciences clients with an accent on data-driven marketing, customer journeys across channels, and integration of digital trends into business growth. Focus on leading multi-disciplinary teams, crafting comprehensive multi-channel plans with KPIs, and driving innovative storytelling to optimize creative output and client results.

Location: United States (compensation range not applicable outside the U.S.)

Salary: USD 78,280 - 113,000 yearly

Company

Global full-service marketing agency network serving the life sciences industry as part of hirify.global's integrated commercialization platform providing creative, media, and data analytics services.

What you will do

• Develop brand, digital, and channel strategies, briefs, ecosystems, and customer journeys
• Lead multiple projects, delegate tasks, and direct strategic components of client business
• Conduct surveys, focus groups, consumer interviews, and annual planning deliverables
• Write comprehensive multi-channel plans with KPIs for evaluation and optimization
• Collaborate with SMEs, creative, and account teams to ensure strategies drive creative output
• Identify growth opportunities, workflow efficiencies, and mentor direct reports

Requirements

• Bachelor’s degree in marketing, advertising, or psychology (or equivalent)
• Minimum 5 years account planning experience; digital and healthcare experience preferred
• Expert knowledge of pharmaceutical industry, assigned brands, audiences, and digital channels
• Strong storytelling, persuasive presentation, and cross-functional team leadership skills
• Deep understanding of data-driven marketing, mobile, social, and industry trends

Culture & Benefits

• Patient-minded culture focused on improving health outcomes through collaboration
• Embrace diversity, inclusion, and proactive bias management
• Competitive salaries based on experience, skills, and U.S. geographic location
• Comprehensive benefits package including health insurance and professional development
• Core beliefs: Client delight, take action, grow talent, win together, embrace diversity, always innovate