Senior Experience Strategist

TL;DR

Senior Experience Strategist (CRM/Digital): Lead integrated CRM and digital channel planning for world-class brands with an accent on full-funnel customer journeys, cross-channel strategies, and performance optimization. Focus on developing communication plans, uncovering behavioral insights, and shaping programs that capture, nurture, and re-engage customers throughout the decision-making process.

Location: Hybrid in New York (office attendance required 3 days/week, remote option 2 days/week)

Salary: $90,000 - $99,000 (NYC specific)

Company

Global precision marketing agency part of Omnicom’s Precision Marketing Group with 2,000+ experts across 15+ markets, leveraging data, creativity, and technology for client growth.

What you will do

• Lead integrated CRM and digital channel planning, identifying cross-channel opportunities and audience strategies.
• Develop full-funnel customer journey and communication plans across CRM and digital touchpoints.
• Shape CRM programs and digital strategies to identify, capture, nurture, and re-engage customers.
• Review performance reporting to identify optimizations and opportunities across channels.
• Support audience strategy with behavioral, channel, and market insights.
• Develop learning agendas, test plans, strategic briefs, and integrated reporting.
• Conduct research and collaborate across teams for strategic consistency.
• Present recommendations and journey plans to clients and internal teams.

Requirements

• Bachelor’s Degree in related field.
• 5+ years of experience in strategic planning (brand, agency, or similar).
• Strong experience in integrated strategies across CRM and digital channels, connecting insights, journeys, and communications.
• Ability to thrive in fast-paced environment managing multiple projects.
• Proficient in Microsoft Office and PowerPoint/Keynote presentations.
• Excellent writing and editing skills with attention to detail.

Nice to have

• Automotive category experience.

Culture & Benefits

• Hybrid model with 2 remote days per week and in-person collaboration.
• Competitive salary, health/vision/dental insurance, 401(k), stock options.
• Healthcare & Dependent Flexible Spending Accounts, vacation, sick, personal, and positive activism days.
• Paid parental leave and disability benefits.
• Inclusive workplace emphasizing personal well-being and individuality.