Director of Growth Marketing (Healthtech)

TL;DR

Director of Growth Marketing (Healthtech): Building an AI-first paid patient acquisition engine to automate campaign management, content creation, and experimentation with an accent on AI-native growth and scalability. Focus on replacing manual workflows with automated systems, optimizing CAC/LTV models, and expanding market presence across Europe and Latam.

Location: Remote or hybrid work model with a hub in Barcelona

Company

A leading international healthtech company building one of the largest healthcare marketplaces to improve patient access to care.

What you will do

• Own the end-to-end patient acquisition strategy across paid channels and multiple countries.
• Design and implement an AI-driven acquisition system to automate campaign management, creative production, and optimization.
• Manage budgets, pacing, and performance targets for Google, Meta, influencers, and affiliates.
• Build and lead a high-leverage team of specialists and AI agents from the ground up.
• Partner with data and tech teams to improve attribution models and experimentation velocity.
• Collaborate with Product, UX, and GTM leaders on conversion optimization and marketplace health.

Requirements

• 5+ years of experience in performance/growth marketing for B2C marketplaces.
• Proven track record of replacing manual marketing workflows with automated or AI-driven systems.
• Experience managing global media budgets exceeding 3 million EUR.
• Deep expertise in scaling Google and Meta ads across multiple markets.
• Experience leading and managing teams within complex organizations.
• Strong point of view on the transformation of performance marketing through AI.

Culture & Benefits

• Employee stock option plan (ESOP).
• Flexible remuneration and benefits system via Flexoh (restaurant/transportation cards, training tax savings).
• Work-life balance perks including a summer intensive schedule and 23 paid holidays.
• Private healthcare plan (Adeslas) and subsidized dental care for the employee and family.
• Access to gym networks via Wellhub and mental wellness support through iFeel.