Associate Strategy Director (Creator Marketing)

TL;DR

Associate Strategy Director (Creator Marketing): Shaping creator marketing programs and brand ambassador initiatives for gaming and entertainment clients with an accent on scalable program structures and long-term audience engagement. Focus on developing strategic frameworks, identifying cultural moments, and optimizing creator partnerships across multiple platforms.

Location: Los Angeles, CA or US Remote

Salary: $110,000 – $120,000

Company

hirify.global is a leading global esports and gaming organization.

What you will do

• Develop creator marketing and brand ambassador strategies for gaming and entertainment clients.
• Shape scalable program structures, including creator tiers, onboarding approaches, and incentive models.
• Guide creator campaign strategy across TikTok, YouTube, Twitch, Discord, and X.
• Identify creators and platforms aligned with client goals, audience behavior, and brand positioning.
• Define measurement approaches and use performance insights to refine program evolution.
• Build strategic playbooks and frameworks to strengthen long-term creator engagement.

Requirements

• 5–8 years of experience in creator marketing, influencer strategy, or talent partnerships.
• Must be based in the US (Los Angeles or Remote).
• Strong knowledge of gaming, esports, and digital creator ecosystems.
• Experience developing creator programs from concept through execution.
• Strong communication skills and ability to translate complex ideas into strategic direction.
• Ability to travel domestically approximately 10–15% for client and planning sessions.

Nice to have

• Experience with gaming UGC ecosystems such as Roblox or Fortnite Creative / UEFN.
• Existing relationships within creator management or talent agency networks.
• Experience with creator-led launches or community-focused activations.
• Familiarity with creator marketing platforms like CreatorIQ or LevelUp.

Culture & Benefits

• Company-provided health insurance.
• Paid time off and paid holidays.
• Retirement-related benefits.
• Opportunity to work in a fast-moving environment with high-profile gaming and entertainment clients.