Associate Director, Paid Social

TL;DR

Associate Director, Paid Social (Meta/TikTok): Architect full-funnel paid social strategies for high-growth U.S. brands with aggregate monthly spends of $500K–$5M+, ensuring alignment between media investment, creative output, and business objectives. Focus on scaling ad accounts beyond $1M/month, leading team development, and driving best-in-class performance across Meta, TikTok, Pinterest via rigorous KPI frameworks and attribution modeling.

Location: New York (Hybrid). Employees based in or near New York HQ expected to work hybrid with weekly in-office time.

Salary: $120,000 per year (New York base; performance-based compensation eligible).

Company

Leading next-generation growth marketing firm powered by AI commerce layer Shadow, driving billions in attributable revenue for e-commerce and DTC brands; one of the fastest-growing private companies in America (Inc. 5000).

What you will do

• Own paid social strategy across 8–15 high-growth U.S. brand accounts, aligning media, creative, and objectives.
• Serve as executive client contact, presenting business reviews, roadmaps, and forecasts to CMOs.
• Lead team OKRs, capacity planning, and development of Paid Social Managers and Specialists.
• Oversee campaign architecture, optimization, testing, and performance across Meta, TikTok, Pinterest, with $500K–$5M+ monthly spends.
• Architect attribution models, KPI frameworks (CPA, iROAS, MER), and creative testing systems.
• Identify growth opportunities via competitive intelligence and advise on creative budget allocation.

Requirements

• 10+ years paid media experience, 7+ years in Paid Social/Meta.
• 7+ years managing $1M+ monthly spends for consumer brands.
• Experience leading 3+ paid media team members in agency/in-house.
• Proven scaling of Meta accounts beyond $1M/month with efficiency.
• Expert in Meta Ads Manager, TikTok/Pinterest; e-commerce metrics mastery.
• Executive client management and full-funnel creative strategy skills.

Culture & Benefits

• Remote-first culture; hybrid for NY/Lisbon-based with hubs in Brazil/Spain.
• Unlimited PTO + US holidays; company-sponsored health/dental/vision.
• 401(k) with match and profit-sharing.
• Flexible parental leave.
• Interdisciplinary growth opportunities across business, design, innovation.
• High accountability, autonomy, no egos; focus on outcomes.