Manager, Player Connections, Paid (Gamedev)

TL;DR

Manager, Player Connections, Paid (Marketing/Gamedev): Developing and optimizing global paid media strategies across RTB and Direct IO channels with an accent on data-driven recommendations and in-house execution on Meta and Google. Focus on translating complex data sets into actionable insights and managing cross-functional agency integrations to optimize high-value spend.

Location: Hybrid (Novato, California, United States)

Salary: $100,200 – $148,320 per year

Company

A global video game company publishing world-class titles across multiple platforms.

What you will do

• Lead the development of strategic global paid media plans encompassing both RTB (Real-Time Bidding) and Direct IO.
• Execute and oversee in-house media campaigns on platforms like Meta and Google to drive performance and brand uplift.
• Create actionable media briefs for agency partners and manage cross-functional agency integration.
• Integrate 1st party data into paid media workstreams to improve targeting efficiency and personalize player connections.
• Analyze commercial and customer performance data from GWI, MRI Nielsen, and Pathmatics to optimize investment and ROI.
• Manage the end-to-end lifecycle of campaigns, including budget management, finance processes, and reporting.

Requirements

• 5+ years of professional experience in media planning with a focus on strategic planning and agency briefs.
• Hands-on experience executing and overseeing campaigns on Meta and Google platforms.
• Expert knowledge of holistic media planning principles, specifically RTB and Direct IO.
• Proficiency with research tools such as GWI, MRI Nielsen, and Pathmatics.
• Proven track record of managing US-specific budget, finance, trafficking, and campaign reporting processes.
• Must be based in or able to work from the Novato, California office.

Nice to have

• Experience in the video games or entertainment industry.
• Knowledge of global media trends and international planning.
• Experience in a hybrid environment managing both in-house execution and agency partners.

Culture & Benefits

• Competitive base pay with eligibility for bonuses and equity awards.
• Comprehensive medical, dental, vision, and basic life insurance coverage.
• 401(k) plan and Employee Stock Purchase Program.
• 14 paid holidays and 15-25 days of paid vacation per year.
• Paid parental leave, compassionate leave, and up to 10 paid sick days.
• Wellbeing programs for mental health and reimbursements for fitness-related expenses.