Marketing Analytics Director (AI)

TL;DR

Marketing Analytics Director (AI): Leading the evolution of the marketing data stack and analytical strategy with an accent on building agentic AI systems and predictive growth models. Focus on architecting a self-sustaining marketing ecosystem that connects product usage data with GTM strategy to drive demand generation and revenue growth.

Location: Must be based in Canada

Compensation: CAD 180,939 – CAD 217,128

Company

hirify.global is a global, remote-first company behind the open-source observability platform, trusted by millions of users to ensure system reliability and optimize telemetry data.

What you will do

• Partner with GTM leadership to translate complex data into actionable roadmaps for demand generation and revenue growth.
• Architect a dual-track forecasting framework balancing top-of-funnel volume with high-intent lead quality.
• Develop and maintain machine learning models for attribution, MMM, and LTV to optimize budget allocation.
• Oversee marketing data architecture in Google BigQuery to ensure a scalable single source of truth.
• Deploy LLM-powered agents and automated workflows to monitor funnel health and trigger responses to market signals.
• Transform technical outputs into compelling narratives for executive and board-level presentations.

Requirements

• 8+ years in Marketing Analytics, GTM Strategy, or Data Science with at least 2 years in a lead architect capacity.
• Mastery of SQL and Python with deep experience in Google BigQuery or similar data warehouses.
• Hands-on AI fluency with experience building and shipping agentic systems (e.g., Claude Code, MCP) in production.
• Automation proficiency using N8N or custom API orchestration to build self-healing data pipelines.
• Advanced proficiency in BI tools such as Grafana, Looker, or Tableau for executive-grade dashboarding.
• Must be based in Canada for this role.

Nice to have

• Bachelor's or Master's degree in a quantitative field (Data Science, CS, Statistics, Business Analytics).
• MBA or MS in Data Science.

Culture & Benefits

• 100% remote-first global culture with 1,600+ team members across 40+ countries.
• Global annual leave policy of 30 days per annum, including company-wide shutdown days.
• Equity participation through Restricted Stock Units (RSUs) for all team members.
• Transparent, innovation-driven environment with high autonomy and trust.
• In-person onboarding to foster team connection and alignment.