Senior Marketing Manager (Gamedev)

TL;DR

Senior Marketing Manager (Gamedev): Driving regional marketing campaigns and initiatives across North America with an accent on campaign execution and cross-functional collaboration. Focus on translating global strategies into locally resonant go-to-market plans and managing delivery across digital and social channels.

Location: Must be based in New York, NY (Remote role based in New York)

Salary: $156,000–$234,000

Company

hirify.global is a games company from Helsinki, Finland, creating long-lasting immersive game worlds like Clash of Clans and Brawl Stars.

What you will do

• Own end-to-end execution of marketing campaigns, activations, and initiatives across North America.
• Translate global marketing strategy into concrete, high-quality regional go-to-market plans.
• Lead the delivery of campaigns across digital, social, influencer, and partnership channels.
• Manage timelines, budgets, and scopes to ensure campaigns ship on time and at a high quality bar.
• Partner with local agencies, game teams, marketing strategists, and creatives to ensure smooth execution.
• Track campaign performance and player response, sharing insights with stakeholders.

Requirements

• Strong experience executing marketing campaigns in the U.S., ideally in gaming, entertainment, or consumer brands.
• Deep understanding of North American media, culture, and player behavior.
• Hands-on experience across digital and social marketing, including influencer and creator collaborations.
• Proven ability to manage complex projects, timelines, and budgets.
• Experience working with international teams across time zones.
• Willingness to travel up to 40% across New York, Helsinki, Los Angeles, and San Francisco.

Nice to have

• Experience working on live games or live service products.
• Familiarity with hirify.global games or a strong interest in mobile and competitive gaming.
• Experience executing campaigns across both the U.S. and Canada.

Culture & Benefits

• Environment built on trust, independence, accountability, and real ownership.
• Highly collaborative culture that values quality over everything.
• Comprehensive compensation including annual bonus, RSU equity, and 401(k).
• Dedicated mobility team to support relocation for the employee and their family.