CRM & Lifecycle Specialist (Fintech)

TL;DR

CRM & Lifecycle Specialist (Fintech): Building and owning the direct marketing channel to increase conversion, activation, and retention for the Spanish and Mexican markets with an accent on automated flows, segmentation, and A/B testing. Focus on optimizing the customer lifecycle through data-driven campaigns and aligning CRM messaging with paid acquisition channels.

Location: Based in Barcelona, Spain (Hybrid)

Company

hirify.global is a fast-growing international performance marketing company specializing in lead generation for lenders and financial service providers through data-driven comparison platforms.

What you will do

• Design and manage automated lifecycle flows from first activation to long-term retention.
• Define triggers, timing, and segmentation logic for direct marketing campaigns.
• Plan monthly campaign calendars and coordinate copy, creatives, and landing pages.
• Run continuous A/B tests to improve open rates, CTR, and conversion metrics.
• Build and enrich audience segments in collaboration with the data analytics team.
• Align CRM messaging with paid acquisition channels including Meta, Google, and TikTok.

Requirements

• 2–5 years of experience in CRM, email, SMS, or lifecycle marketing.
• Fluent proficiency in both English and Spanish (written and spoken).
• Must be based in Barcelona.
• Strong data-driven mindset and comprehensive understanding of the full marketing funnel.
• Ability to work independently and manage end-to-end ownership from ideation to analysis.

Nice to have

• Experience in the tech or fintech sectors.
• Familiarity with performance marketing and paid channels like Meta, Google Ads, and TikTok.

Culture & Benefits

• Hybrid work setup with flexible working hours to support work-life balance.
• Annual conference trips to destinations such as Germany, Croatia, France, and Italy.
• Investment in professional growth through advanced training and mentoring.
• Culture of trust, experimentation, and continuous learning.
• Opportunity to visit the head office in Helsinki to collaborate with the global team.