Senior CRM Specialist (Marketing)

TL;DR

Senior CRM Specialist (Digital Marketing): Managing customer data activation and executing end-to-end CRM strategies across email, push, and in-app channels with an accent on retention and customer lifecycle optimization. Focus on leveraging behavioral data for targeting, optimizing multi-channel flows to drive revenue, and performing deep-dive analytics.

Location: Hybrid in Madrid, Spain

Company

The world's leading tech platform for culture and live entertainment, democratizing access to experiences across 55+ countries.

What you will do

• Manage customer data activation and execute end-to-end CRM strategies via email, push notifications, and in-app messages.
• Refine multi-channel communications and develop retention strategies to improve customer experience.
• Support the definition of the customer lifecycle and contact strategies across all touch-points.
• Identify and define key client segments to improve targeting and CRM program effectiveness.
• Own weekly and monthly reporting, ensuring all campaigns have measurable success metrics.

Requirements

• 2-3 years of experience in Digital Marketing and CRM within mobile and web environments.
• Proven experience with Salesforce Marketing Cloud and other ESPs (e.g., Mailchimp, Sendgrid).
• Proficiency in HTML and strong copywriting skills.
• Ability to optimize CRM flows and leverage behavioral, transactional, and demographic data for insights.
• Fluent English communication skills.
• Must be based in Madrid, Spain.

Culture & Benefits

• 40% discount on all hirify.global events and experiences.
• Hybrid work model with a flexible schedule and an office in the heart of Madrid.
• Health insurance and tax-exempt flexible remuneration via Cobee.
• English and Spanish language lessons and Gympass membership.
• Complimentary food, drinks, and fruit provided at the office.