Sr. Director Marketing Southern Europe

Location: Madrid, Spain; hybrid workplace

Company

Tinder is a global dating platform within hirify.global, connecting users across more than 190 countries through digital matchmaking and social experiences.

What you will do

• Own and execute marketing strategies for Spain and Italy in alignment with EMEA and global marketing teams.
• Localize Tinder’s brand narrative for youth culture and regional cultural nuances.
• Lead paid, earned, and owned media, including campaigns, content, social media, partnerships, influencers, and community events.
• Manage and grow a marketing team while collaborating with Media, Partnerships, Social, Marketing Support, and Integrated MarComms.
• Oversee agencies, content creation, campaign delivery, and consistent messaging across touchpoints.
• Use data, competitor analysis, and market trends to improve brand positioning and achieve measurable business results.

Requirements

• At least five years of country-level marketing leadership experience, including management of marketing projects and budgets.
• Experience with creative marketing, business growth, media, product development, and direct-to-consumer or digital brands.
• Experience working in matrixed organizations and leading cross-functional or virtual teams.
• Deep understanding of youth culture, pop culture marketing, and cultural nuances in Southern Europe.
• Native Spanish and/or Italian speaker; fluent English is essential.
• Strong conceptual, analytical, interpersonal, leadership, and hands-on execution skills.

Nice to have

• Experience in a fast-moving entrepreneurial technology environment.
• A strong executive network in technology, entertainment, or media.
• Experience marketing digital services, membership models, or subscription businesses.
• Background in entertainment or large-scale live experiences.

Culture & Benefits

• Startup-style pace combined with the reach and impact of a global business.
• Collaborative, inclusive, and highly creative working environment.
• Comprehensive health coverage and competitive pay.
• Team bonding events, yoga classes, and social events.
• Commitment to equal opportunity, diversity, and workplace inclusion.