B2C Marketing Manager (Fintech)

TL;DR

B2C Marketing Manager (Fintech): Designing and executing end-to-end B2C marketing strategies for a platform bridging crypto and AI-driven financial services with an accent on lifecycle marketing, GTM planning, and user acquisition. Focus on building and optimizing scalable campaigns, leveraging AI tools for personalization, and driving product adoption across a diverse financial ecosystem.

Location: Must be based in Spain (Remote/Hybrid)

Company

hirify.global is a global financial infrastructure platform blending traditional banking with decentralized finance, recognized as a leader in crypto payments and on-ramp solutions.

What you will do

• Design and execute comprehensive B2C marketing strategies aligned with business goals and product roadmaps.
• Manage the full GTM lifecycle for new features and product lines in the crypto and AI space.
• Develop and execute data-driven lifecycle marketing campaigns, including email automation and in-product messaging.
• Build and refine user segments to improve acquisition, activation, and retention metrics.
• Collaborate with Product, Sales, and Partnership teams to align campaign messaging with broader business needs.
• Track performance and competitor trends, using AI-powered analytics to iterate on messaging and strategy.

Requirements

• Must be based in Spain
• 5+ years of experience in B2C marketing within the crypto, fintech, or AI sectors.
• Demonstrated experience in GTM strategy and scaling lifecycle/email marketing programs.
• Strong analytical skills with a focus on data-driven decision-making and product insights.
• Hands-on proficiency with AI tools for automation, analytics, and daily operational workflows.
• Strong stakeholder management and cross-functional collaboration skills.

Nice to have

• Experience marketing AI-powered consumer products.
• Prior experience in the US market.
• Knowledge of Web3 community channels (X, Telegram, Discord).

Culture & Benefits

• Competitive salary with performance-based incentives.
• Flexible remote-first work environment.
• 28 days of annual leave (22 base + 6 company days) plus bank holidays.
• Comprehensive health insurance and extensive benefits program.
• Modern office access in multiple countries.
• Focus on professional development and training.