Senior Marketing Manager (Digital)

TL;DR

Senior Marketing Manager (Digital): Driving hirify.global's brand strategy and integrated marketing plans in the UK and Nordics with an accent on brand love, cultural relevance, and business impact for Gen Z. Focus on leading 360° campaigns, managing high-impact partnerships, and translating member insights into bold creative executions.

Location: Hybrid (London, UK) - 3 days a week in office

Company

hirify.global is a leading global dating app focused on facilitating real connections and revolutionary social matching at a massive scale.

What you will do

• Lead local brand strategy and annual/quarterly plans for the UK market to hit acquisition and engagement goals.
• Execute 360° brand campaigns across VOD, Social, and IRL channels from brief to launch.
• Identify and lead brand partnerships and sponsorships within music, sport, and entertainment.
• Define KPIs and analyze performance metrics to optimize creative, messaging, and channel mix.
• Influence cross-functional stakeholders including Product and Legal, while managing external agency partners.

Requirements

• 7–10 years of brand/marketing experience with consumer-facing digital, tech, or entertainment brands.
• Proven track record of leading 360° campaigns that deliver both brand and business results.
• Deep expertise in engaging Gen Z and young adult audiences with a strong grasp of social marketing.
• Experience working within a global matrixed organization and collaborating across time zones.
• Strong storytelling, brief-writing, and data-literacy skills to make informed decisions.
• Must be based in London for a hybrid work arrangement (3 days/week in office).

Culture & Benefits

• Inclusive workplace that celebrates diversity and unique perspectives.
• Opportunity to work with a globally recognized brand and high-impact creative teams.
• Flexible hybrid work model (3 days in office).
• Equal opportunity employer commitment.