Senior Platform Marketing Manager (Fintech)

TL;DR

Senior Platform Marketing Manager (Fintech): shaping and promoting the platform proposition for financial advisers and customers with an accent on commercial focus, insight-led campaigns, and regulatory alignment. Focus on leading multi-channel marketing strategies, optimizing digital presence, and translating complex tax and regulatory changes into persuasive messaging.

Location: Hybrid - Must be based in London or Southampton, United Kingdom

Company

A leading wealth management business overseeing £141.2 billion in customer investments.

What you will do

• Own and evolve the platform marketing proposition to ensure commercial competitiveness and clear differentiation in the market.
• Design and execute high-impact, multi-channel marketing campaigns focused on driving tangible commercial outcomes.
• Translate complex regulatory and tax developments into clear, persuasive messaging for advisers and paraplanners.
• Lead the digital strategy for the platform, overseeing the creation of engaging website and social media content.
• Collaborate with Product, Distribution, and Communications teams to align marketing activity with shared business goals.
• Manage the platform marketing budget and oversee the optimization of core marketing assets for accuracy and compliance.

Requirements

• Proven experience in financial services marketing, ideally within investment platforms.
• Experience operating in FCA-regulated marketing environments and delivering compliant financial promotions.
• Expertise in planning and executing effective, data-driven marketing campaigns.
• Strong understanding of how financial advisers and paraplanners engage with platform propositions.
• Excellent stakeholder management and communication abilities.

Nice to have

• Experience using behavioral science to influence customer understanding and behavior.
• Proficiency with AI tools to enhance role efficiency and output quality.

Culture & Benefits

• Generous holiday allowance of 26 days (182 hours).
• Comprehensive benefits including Private Medical Insurance and Life Assurance (4x salary).
• Non-contributory company pension scheme with options for personal boosts.
• Participation in the hirify.global Incentive Scheme to reward business and individual performance.
• Income protection covering 75% of salary after 26 weeks of absence.