Senior Strategist (Branding)

TL;DR

Senior Strategist (Branding): Developing high-impact brand strategies and driving business outcomes for global clients with an accent on consumer insights, market analysis, and creative briefing. Focus on leading multidisciplinary teams, mentoring junior talent, and translating strategic hypotheses into award-winning creative work.

Location: Hybrid (London, UK) — teams are in the office around four days a week

Company

World-leading brand experts and part of WPP, dedicated to making brands more valuable and less vulnerable through integrated strategic and creative capabilities.

What you will do

• Lead the development of strategic deliverables by forming hypotheses and conducting deep analysis.
• Collaborate with creative, client, and performance leads to articulate brand stories and gain client buy-in.
• Conduct comprehensive audits of brand assets and packaging for clients and competitors.
• Develop consumer and brand insights using tools like trend and semiotic analysis.
• Create inspiring creative briefs in collaboration with design teams.
• Mentor junior strategists and manage the performance of direct reports.

Requirements

• Strong experience in designing, conducting, and analyzing primary and secondary research.
• Proven expertise in brand asset and packaging audits.
• Ability to influence internal stakeholders and lead multidisciplinary teams.
• Passion for staying culturally connected and on the leading edge of marketing and innovation.
• Must be based in London to support the hybrid office schedule (4 days per week).

Culture & Benefits

• Hybrid work model fostering creativity, collaboration, and in-person connection.
• Opportunity to produce award-winning work recognized by D&AD, The One Show, and Cannes Lions.
• Access to WPP's expansive network of creative technologists, sonic branding, and 3D motion design experts.
• Inclusive culture committed to equal opportunity and respect for all employees.