Head of Marketing

TL;DR

Head of Marketing (Retail): Shape and deliver long-term brand and marketing strategy for a high-profile retail destination with an accent on integrated campaigns, customer experience, and retailer engagement. Focus on driving commercial performance through insight-led activations, community programmes, and data-driven optimizations.

Location: On-site in Essex / London area (Thurrock, London, Milton Keynes)

Salary: £70,000 - £80,000

Company

High-profile retail destination undergoing continued investment and growth.

What you will do

• Shape and deliver long-term brand and marketing strategy aligned to commercial goals
• Lead integrated campaigns, digital growth, and high-impact destination activations
• Own customer experience strategy across the guest journey
• Drive retailer engagement via insights, partnerships, and performance reporting
• Oversee events, community programmes, and commercial activations to boost footfall

Requirements

• Proven senior leadership in brand, marketing, and customer experience
• Strong commercial awareness with sales and footfall data interpretation
• Experience managing cross-functional teams and external agencies
• Track record delivering large-scale campaigns and community initiatives
• Excellent stakeholder management, communication, and presentation skills

Culture & Benefits

• Influence strategy at a leading regional retail destination
• Lead high-performing multi-disciplinary team with autonomy
• Visible senior leadership role with direct performance impact
• Shape community engagement and ESG initiatives
• Competitive salary with bonus and career progression