Sr. Email and Lifecycle Marketing Manager (SaaS)

TL;DR

Sr. Email and Lifecycle Marketing Manager (SaaS/Demand Gen): Defining and optimizing email-driven lifecycle programs to increase conversion and accelerate pipeline with an accent on segmentation and journey design. Focus on building high-performing lifecycle journeys, conducting structured experimentation, and aligning email sequencing with integrated campaign frameworks.

Location: Remote (Must be based in the United States)

Salary: $103,000 - $133,850 + 15% target annual bonus

Company

hirify.global is a leader in data automation and AI, helping organizations transform how business decisions are made.

What you will do

• Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns.
• Design and optimize lifecycle journeys for acquisition, nurture, acceleration, and post-engagement stages.
• Define audience segmentation strategies leveraging behavioral, firmographic, and intent signals.
• Establish performance KPIs tied to pipeline impact, conversion rates, and velocity.
• Lead structured A/B and multivariate testing across messaging, cadence, and personalization.
• Collaborate with Marketing Operations to ensure Marketo and CRM architecture supports scalable automation.

Requirements

• 6+ years of experience in B2B email marketing, lifecycle marketing, or demand generation within SaaS or enterprise tech.
• Demonstrated experience owning email strategy tied to pipeline or revenue outcomes.
• Strong expertise in Marketo, including segmentation, journey design, and reporting.
• Experience working cross-functionally with Campaign, Digital, and Sales teams in a global environment.
• Proven analytical capability to translate performance data into optimization strategy.
• Must be based in the United States

Nice to have

• Experience with intent data platforms such as 6Sense.
• Familiarity with Salesforce CRM and Tableau reporting tools.
• Experience in enterprise B2B SaaS marketing.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Monthly $150 Connectivity Plus stipend and $200 annual home office reimbursement.
• Mental health support, wellness reimbursement, and education assistance.