Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Defining and optimizing the end-to-end customer journey to drive engagement, product adoption, and retention with an accent on multi-channel lifecycle programs. Focus on creating segmentation frameworks, automating campaigns across email and SMS, and leveraging AI to scale workflows.

Location: Remote (Must be based in specific US states: AZ, CO, CA, FL, ID, GA, IL, NH, KS, MA, MI, MN, NC, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI)

Salary: $115,000–$125,000

Company

hirify.global is a dynamic SaaS company providing technology solutions to large healthcare providers to improve patient outcomes and reduce care costs.

What you will do

• Own the end-to-end customer journey from prospect to expansion, driving activation and retention.
• Develop segmentation frameworks and behavior-based programs to increase lifetime value.
• Execute and optimize automated campaigns across email, in-app, SMS, and push channels.
• Analyze user behavior and performance metrics using data tools to improve targeting.
• Scale campaign development and reporting through the use of AI and automation tools.
• Collaborate with Product, Sales, and Account Management to align lifecycle programs with business goals.

Requirements

• 4–6+ years of experience in lifecycle, CRM, or growth marketing, preferably in SaaS.
• Proven track record of building and optimizing multi-channel lifecycle programs.
• Hands-on proficiency with HubSpot, Salesforce, and Pendo.
• Ability to use data tools like Tableau and PostHog to measure performance.
• Experience using AI tools for campaign creation and process improvement.
• Must be based in one of the supported US states.

Nice to have

• Experience in healthcare or healthcare technology.
• Fluency in marketing or revenue operations, including data structures and integrations.

Culture & Benefits

• Mission-driven environment focused on helping people move, feel, and live well.
• Opportunity to impact millions of patients through products used by 300,000+ clinicians.
• Culture of excellence, fortitude, and servant-leadership.
• High client retention rate working with top-tier hospital systems.