Senior Search Marketing Manager (Travel)

TL;DR

Senior Search Marketing Manager (SEM): Scaling travel brands across North America via search engine marketing with an accent on data-driven execution and automation. Focus on managing high-budget campaigns, optimizing user journeys with AI/LLM search, and partnering with engineering to build in-house marketing tools.

Location: Hybrid: Must be based in the US and work from the Cambridge, MA office 3 days per week

Salary: $105,000 - $115,000

Company

The world's leading travel search engine, part of Booking Holdings, operating a portfolio of global metasearch brands.

What you will do

• Drive growth for travel brands across North America through SEM and strategic management of substantial advertising budgets.
• Define global guidelines and contribute to the development of internal in-house marketing technologies.
• Design and execute testing frameworks for AI and LLM-driven search to enhance the user journey.
• Partner with Commercial, Analytics, and Engineering teams to shape the roadmap for internal marketing platforms.
• Provide technical mentorship and day-to-day guidance to junior team members.
• Analyze deep-dive performance data to provide actionable strategic recommendations for senior leadership.

Requirements

• 5+ years of hands-on experience managing large-scale, high-budget campaigns across top search engines.
• Fluency in written and spoken English.
• Deep knowledge of attribution, tracking, advanced automation, scripting, and bidding technologies.
• Advanced proficiency in Excel/Google Sheets.
• Must be based in and work from the Cambridge, MA office 3 days per week.

Nice to have

• Experience in the travel industry or high-volume e-commerce environments.
• Proficiency in additional languages relevant to international markets.
• Experience with SQL and data visualization tools for performance modeling.

Culture & Benefits

• Mental health support: company-paid therapy through SpringHealth and HeadSpace subscription.
• Work-life balance: company-wide week off, no meeting Fridays, and generous paid vacation.
• Career growth: development budget, leadership training, and on-demand e-learnings.
• Practical perks: travel discounts, free lunch 2 days per week, and quarterly team events.
• Flexibility: ability to work from almost anywhere for up to 20 days per year.