Principal Partnership Marketing Manager (Web3)

TL;DR

Principal Partnership Marketing Manager (Web3): Designing and executing joint go-to-market strategies with technology and data partners to drive pipeline generation and revenue with an accent on scalable co-marketing programs. Focus on amplifying market presence through the partner ecosystem and optimizing lead generation channels.

Location: Hybrid (New York or Miami, United States)

Company

hirify.global is a leader in digital asset decisioning, providing a comprehensive platform for crypto data and intelligence used for compliance and risk management.

What you will do

• Develop joint GTM strategies aligned with business objectives, sales priorities, and partner capabilities.
• Execute integrated multi-channel co-marketing campaigns including webinars, digital demand gen, and joint events.
• Craft joint value propositions, solution briefs, case studies, and sales enablement materials.
• Own lead generation targets and optimize partner channels for maximum ROI.
• Coach and enable partners on marketing best practices to effectively co-sell hirify.global solutions.
• Define KPIs and provide reporting on campaign performance and pipeline health.

Requirements

• Proven experience in B2B partner, channel, or alliance marketing within SaaS, data, or enterprise technology.
• Track record of building joint GTM programs that drive measurable lead generation and pipeline growth.
• Experience with Hubspot, CRM tools, and performance analytics dashboards.
• Intermediate to advanced AI fluency in utilizing generative AI tools (ChatGPT, Claude) to accelerate content and project management.
• Exceptional communication skills with the ability to translate complex technical concepts into market narratives.

Nice to have

• Experience in cryptocurrency, blockchain, cybersecurity, or FinTech industries.
• Existing relationships with major data providers and ecosystems such as Fireblocks, Databricks, or AWS.
• Familiarity with the regulatory and compliance landscape surrounding digital assets.

Culture & Benefits

• Hybrid working model with the option to work from almost anywhere for up to 90 days per year.
• Financial support including a $650 home office budget and a $1,000 annual L&D budget.
• Comprehensive medical, dental, and vision coverage with a company-matched 401k.
• Generous time off: 25 days annual leave, 8 US public holidays, and an extra day for your birthday.
• 16 weeks of fully-paid parental leave for all eligible employees.
• Access to Spill mental health support.