Senior Associate, Brand Marketing (Sponsorships & Events)

TL;DR

Senior Associate, Brand Marketing (Sponsorships & Events): Lead sponsorship and events strategy, planning, and execution of branded activations and partnerships with an accent on experiential marketing and cross-functional integration. Focus on identifying opportunities, managing budgets, tracking KPIs, and optimizing performance to drive brand awareness, engagement, and loyalty.

Location: New York, New York, United States. Willingness to travel frequently (25–40%).

Salary: $100,000 — $110,000 USD

Company

hirify.global is a platform connecting chefs with consumers nationwide, delivering fresh ready-to-eat meals and expanding into an innovating marketplace to empower chefs to nourish the world.

What you will do

• Lead sponsorship and events strategy by identifying, evaluating, and activating partnerships from local events to large-scale sponsorships.
• Own end-to-end planning and execution of brand activations, pop-ups, and experiential programs including briefs, logistics, and post-event analysis.
• Collaborate with Growth, PR, Social, Product, and Culinary teams for cohesive storytelling across brand touchpoints.
• Manage agency/vendor relationships, budgets, contracts, and performance tracking with KPIs for awareness, engagement, and conversions.
• Develop toolkits and playbooks for scalable regional activations and stay ahead of trends in experiential marketing and hospitality.

Requirements

• 5+ years in brand marketing, partnerships, sponsorships, or experiential/event marketing, ideally in consumer, lifestyle, or hospitality.
• Proven experience planning and executing large-scale events and partnerships from concept to completion.
• Strong project management for multiple workstreams, stakeholders, and agencies; excellent communication and relationship-building.
• Data-driven with ability to analyze performance; hands-on entrepreneurial attitude in fast-paced environment.
• Comfortable with frequent travel (25–40%) for events and activations.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Culture & Benefits

• Health insurance coverage, 401k plan, PTO, paid sick days, and paid family leave.
• 5-year sabbatical: 4-week paid after 5 years; compassionate leave (3-5 days as needed).
• Monthly hirify.global meal credits, wellness perks including fitness subsidies, and personalized Spanish coach.