Director, Content Strategy

TL;DR

Director, Content Strategy (Media): Develop and execute data-driven content strategy across linear cable, streaming, and digital platforms with an accent on audience growth, engagement, and revenue alignment. Focus on analyzing performance metrics, optimizing programming slates, and leveraging insights for investment and scheduling decisions.

Hybrid: minimum of three days per week from NYC office (229 West 43rd Street, New York, NY).

Salary: $125,000 - $140,000 (bonus & LTI eligible)

Company

Independent, publicly traded media company with cable networks like USA Network, CNBC, SYFY and digital brands including Fandango, Rotten Tomatoes, GolfNow.

What you will do

• Develop and execute data-driven content strategy across cable, streaming, and digital platforms.
• Analyze audience data from Nielsen, Comscore, OTT/YouTube to inform trends and programming.
• Optimize content mix, scheduling, and investments for acquisition, retention, and engagement.
• Review movie/series packages, projections, and allocations for network scheduling.
• Collaborate with research, analytics, marketing, sales, product, and distribution teams.
• Conduct competitive analyses, contribute to planning, roadmaps, budgets, and executive presentations.

Requirements

• 8+ years in content/media/business strategy, programming, analytics, or related in cable/streaming/digital media/consulting.
• Direct experience with streaming platforms (SVOD/AVOD/FAST/OTT) and performance metrics.
• Strong audience analytics knowledge (Nielsen, Comscore, OTT) and data-driven decision-making.
• Proven cross-functional collaboration and stakeholder influence in matrixed organizations.
• Must be willing to travel if needed.
• Bachelor’s degree preferred; MBA a plus.

Nice to have

• Prior people management experience.
• Strong executive communication and leadership presence.
• Budget management, business cases, or resource allocation experience.
• Strategy consulting, corporate strategy, or investment banking in media.

Culture & Benefits

• Company-sponsored medical, dental, vision insurance.
• 401(k), paid leave, tuition reimbursement.
• Variety of other benefits and perks.
• Innovation-driven, entrepreneurial media company culture.

Hiring process

• External candidates may require in-person interview at company location.