VP, Content Strategist (Health & Wellness)

TL;DR

VP, Content Strategist (Health & Wellness): Leading the development and execution of a unified content strategy for Health & Wellness products to drive growth across B2C and B2B audiences with an accent on messaging architecture and multi-format production. Focus on implementing AI-enabled content systems, LLM-driven discovery, and search optimization to enhance brand visibility.

Location: Hybrid (Must be based in the US near a hirify.global Hub)

Salary: $130,000 - $210,000 per year

Company

hirify.global is a leading financial services company providing credit and financing solutions.

What you will do

• Define and evolve core messaging pillars and strategic narratives tailored to B2C and B2B segments.
• Oversee the creation of multi-format content, including webinars, video series, case studies, blogs, and social media.
• Drive AI-enabled content innovation, focusing on LLM, GEO, and AI search optimization strategies.
• Collaborate with Enterprise Content and SEO teams to define the content roadmap and editorial calendar.
• Establish and enforce content governance frameworks to ensure brand, legal, and regulatory compliance.
• Lead and coach a high-performing content team and influence executive stakeholders with data-driven insights.

Requirements

• 8+ years of experience in content strategy, brand storytelling, or editorial leadership.
• Experience in financial services or health and wellness marketing.
• 5+ years of experience managing a team and engaging with senior leadership.
• Deep understanding of SEO, AI search, and LLM-driven discovery (GEO).
• Legal authorization to work in the U.S. is required; no visa sponsorship provided.
• Ability and flexibility to travel for business as required.

Nice to have

• MBA degree.
• Combined experience in both healthcare and financial services.

Culture & Benefits

• Flexible "Way of Working" allowing for home-based work near designated company hubs.
• Inclusive corporate culture with strong engagement in Employee Resource Groups (ERGs).
• Eligibility for an annual bonus based on individual and company performance.