Demand Generation Manager (USA)

TL;DR

Demand Generation Manager (USA): Own the strategy and execution of integrated campaigns that generate qualified pipeline and revenue across enterprise construction segments with an accent on reality capture platform spanning drones, robotics, and AI-powered workflows. Focus on designing account-based marketing motions, optimizing multi-channel programs, and aligning with sales for revenue targets.

Location: Fully remote within the United States; collaboration anchored around standard US business hours with overlap in Central and Eastern time zones.

Company

hirify.global powers field teams with robotics and AI as the reality capture platform combining drones, cameras, ground robots, and proprietary AI for construction, energy, agriculture, and more.

What you will do

• Design, launch, and optimize integrated demand generation programs across email, webinars, paid media, and content to drive engagement in enterprise construction.
• Plan and execute account-based marketing (1:1, 1:few, scaled) with Sales and BDRs aligned to target accounts and revenue goals.
• Collaborate with Content, Product Marketing to create campaign narratives from customer stories and product launches.
• Use Marketo, Salesforce, LinkedIn Ads to build audiences, orchestrate journeys, and refine based on performance data.
• Define goals, analyze funnel metrics (MQLs, opportunities), and recommend adjustments.
• Maintain feedback loops with Sales and Operations for lead scoring and follow-up; test new channels and AI workflows.

Requirements

• 5+ years B2B growth marketing/demand generation in enterprise SaaS.
• Success with multi-channel campaigns producing qualified pipeline and revenue.
• Strong project management for cross-functional initiatives.
• Understanding of demand channels, funnel stages, metrics like MQLs/SQLs.
• Experience partnering with Sales/BDRs on ABM and ICP alignment.
• Hands-on with Salesforce, Marketo for execution and reporting.
• Willingness to travel domestically for events and team sessions.

Nice to have

• Construction technology or enterprise marketing experience.

Culture & Benefits

• Mostly remote-first culture with flexible schedules, family-friendly benefits, and internal promotions.
• Comprehensive healthcare, paid family leave, flexible PTO.
• Drone certification, career growth, employee referral bonuses.
• Collaborative environment focused on innovation, autonomy, and inclusion.