Manager - DTC Conversion Optimization (Marketing)

TL;DR

Manager - DTC Conversion Optimization (Marketing): Maintaining and optimizing direct-to-consumer conversion funnels for MS NOW's subscription experience with an accent on A/B testing and subscriber growth. Focus on designing testing roadmaps, managing pricing/packaging, and reducing friction in the user purchase journey.

Location: Must be based in New York, NY

Salary: $135,000–$150,000

Company

A leading media force encompassing news, sports, and entertainment brands like USA Network, CNBC, and MS NOW.

What you will do

• Maintain packaging, pricing, and promotional offers across web and app platforms.
• Lead A/B testing for subscription pages and purchase funnels to drive revenue growth.
• Manage SKUs and in-app purchase pricing.
• Collaborate with Product, Finance, and Legal teams to align on pricing and strategy.
• Partner with Analytics to establish reporting requirements for conversion and testing.
• Identify and resolve user experience friction points in the conversion funnel.

Requirements

• 5+ years of experience in subscriber growth, CRO, or monetization.
• Proven experience with DTC digital or app-based businesses.
• Hands-on proficiency with testing platforms.
• Unrestricted work authorization to work in the United States.
• Must be willing to work in New York, NY.

Nice to have

• Experience with subscription management platforms such as Piano.

Culture & Benefits

• Company-sponsored medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Various employee discounts and perks.