Growth Marketing Specialist

TL;DR

Growth Marketing Specialist (Mobile UA): Shaping and executing paid growth strategies for user acquisition in the US across social ads, in-app mobile ads, radio and more with an accent on ROI-driven campaigns and multi-million dollar budgets. Focus on building campaign roadmaps, optimizing ad creatives, analyzing performance trends with data scientists, and driving measurable business impact through KPIs like CPA, LTV, and retention.

Location: Hybrid role: 2 days in office (Palo Alto or New York US offices), 3 days remote

Salary: $107,000–$141,000 base + bonus

Company

Leading global news discovery platform using machine-learning to deliver personalized content from 3,000+ publishers to millions of users, with offices in Tokyo, Osaka, Palo Alto, New York, and Singapore.

What you will do

• Build, test, and optimize user acquisition campaigns on Facebook, Google UAC, Apple Search, programmatic DSPs, and more.
• Drive strategy, manage agencies for UA, creative production/testing, ensuring high-impact results.
• Collaborate with product, ops, BD, sales teams providing strategic business insights.
• Own KPIs, forecast growth, analyze data, and make decisions to execute growth strategy.
• Partner with data scientists on performance trends and creative team on ad testing roadmap.
• Join business reviews, speak to business health, and drive operational rigor.

Requirements

• User Acquisition experience driving Mobile App Installs in the US
• 2–5 years in mobile UA at scale on B2C apps, understanding CPA, CPM, ARPU, Retention, LTV
• ROI-driven campaigns on Facebook Ads, Google UAC, Apple Search, Programmatic/DSP with $300K+ annual spend
• Highly analytical: SQL for data reference, A/B tests, growth forecasts, regression testing

Nice to have

• Passion for building habitual engagement among millions
• Articulate business requirements, track ROI, present to execs
• Familiar with Adjust/Appsflyer ad attribution
• Ad creative formats/best practices, managing design agencies

Culture & Benefits

• 401(k) with employer matching
• Up to 100% medical, dental, vision insurance for family
• Monthly benefit allowances
• Complimentary lunch, snacks, beverages in office