Director of Lifecycle Marketing (Fintech)

TL;DR

Director of Lifecycle Marketing (Fintech): Designing and optimizing end-to-end customer journeys from first touch to retention with an accent on automation systems, revenue attribution, and behavioral data. Focus on building scalable trigger-based workflows using Iterable and driving measurable LTV growth through rigorous experimentation.

Location: Remote or Hybrid (New York, NY or Charlotte, NC). Must be able to work Eastern Standard Time (EST) hours.

Salary: $140,000 – $210,000 per year + equity

Company

Bankrate is a financial technology platform empowering tens of millions of consumers to make smarter financial choices through proprietary data and AI-driven innovation.

What you will do

• Design and optimize end-to-end lifecycle programs across onboarding, engagement, monetization, and retention.
• Build and evolve sophisticated, trigger-based automation workflows powered by behavioral data and real-time signals.
• Develop revenue attribution models to quantify incremental lift and translate performance into actionable insights.
• Establish a rigorous test-and-learn culture by designing experiments to improve conversion and LTV.
• Operate at the intersection of data, product, and marketing to build scalable revenue-driving systems.

Requirements

• 6–10 years of experience owning lifecycle as a revenue-driving channel.
• Deep expertise with Iterable (required) for designing complex journeys and dynamic segmentation.
• Strong analytical mindset for evaluating experiment results and diagnosing funnel drop-offs.
• Ability to clearly articulate performance and strategy to senior executive stakeholders.
• Must be based in the United States and align with EST working hours.

Culture & Benefits

• Comprehensive health insurance coverage (medical, dental, and vision).
• 401(k) plan with company match.
• Flexible Paid Time Off (PTO) starting at 20 days annually.
• Paid Parental Bonding Benefit Program.
• Life, short-term, and long-term disability insurance.